We live in an age now where information is easily accessible. Whether you’re looking for a nearest supermarket, the price list for a hair salon or the phone number of a local restaurant to book a table for lunch or dinner, it is possible and all thanks to Google. This information can usually be found within a matter of seconds. Users know that they can find what they are looking for in an easy way using Google search. This is why for small and local businesses it’s important to take advantage of Google’s local listing tool – Google My Business.
Earlier we had written all about Google My Business. What it is and how it works.
Here we will be looking at the advantages of implementing Google My Business for small and local businesses. Let’s see then what they are.
Ultimately, Google My Business could be understood as an extremely useful and effective local SEO tool. The categories provided allow business owners to input large amounts of business information directly into it. As a result, businesses will have a better chance of being recognized and ranked well in Google search. As a free tool, this will really help promote your business or services in local search.
By filling in the geographical location information your business will also appear on Google maps. This means your shop, office or warehouse will be visible on maps which could be beneficial in attracting new customers. Giving a thorough understanding of the whereabouts of your business to the users. For example, if a customer searches for your business type in maps, your business will show up on the map.
Analytics, Insights & Reviews
GMB offers a new set of analytics and insights for businesses to track and understand web traffic from search. Insights include how customers are searching for your business. Where customers are searching via maps or Google search and the actions they take. Furthermore, Google My Business offers customers the opportunity to review businesses they have used or come across online. This is what makes GMB a brilliant and effective tool to encourage customers.
How Google My Business Works?
Creating a GMB listing is simple. All you need is a set up an account and do the verification procedure. Once complete, you will have access to put details about your business. The more info your give to Google, the more benefits it will bring to your business.
If you’re looking for more insights drop us an email – we’ll be happy to help.